He built up a group of companies in Hungary with a turnover of more than a billion forints, mainly tax consultancy, accounting and bookkeeping, and then moved to the United States to run the US branch of the company. György Lovász, one of the founders and CEO of the ICT Europe group, has received little press coverage over the past decade. Now reporting from Connecticut, we spoke to him online about why he moved his family overseas, how he envisages the company's future at the home of big accounting firms and what activities he wouldn't recommend for someone entering the US market.

Forbes.hu: How is it possible that someone has built up a group of companies with a turnover of over a billion forints, yet it has escaped the attention of the press? You have hardly been in the media for the last 10 years.

GY L: Good question, I don't know. We didn't avoid the press directly, but we didn't get any attention. We've been so busy that we haven't had a particularly conscious PR effort in the last decade. Our strategy was personal outreach, not advertising. I believe in going to the client and telling them personally who we are and the quality of service we provide. Traditional accountancy firms tend to spread their reputation by word of mouth or resort to classic advertising. We, on the other hand, approached our clients, which is not usual in our profession, and this was one of the foundations of our success.

Read the full article at Forbes.hu-n available.

By Gábor Topolay, journalist